Welcome to the Ventures Middle East market research insight series. Ventures Middle East believes that data-driven insights are key to unlocking business growth, join our in-house experts as they explore the latest trends, share real-world case studies, and offer practical advice to help businesses succeed in the UAE and KSA
In each episode, our experts dive into the world of market research, offering valuable insights and actionable strategies. Whether you’re a business leader looking to stay ahead or simply curious about market research, this series has something for you.
Here’s what you can expect:
💡 Real-world case studies to drive growth and innovation.
🔍 Emerging trends and developments in Market Research
Episode 1
Market research empowers businesses by providing data to uncover hidden customer insights, helping businesses make smarter, more strategic decisions.
Episode 2
Businesses are shifting their perspective on low customer satisfaction scores, instead of viewing them as failures, businesses are using this feedback to drive innovation and improvement.
Episode 3
From focus groups to mystery shopping, discover how we help businesses in the UAE and KSA navigate the complexities of today’s market.
Episode 4
We explore how our data-driven tools and digital dashboards help clients make impactful changes to their business strategies.
Nancy Selim
Associate Director
Ventures Middle East
Nancy brings a wealth of experience in market research and strategic advisory, working across diverse industries. She’s instrumental in guiding businesses through complex market analysis and customer insights, helping them navigate the evolving business landscape in the UAE and KSA.
Rasha Baddour
Research Manager
Ventures Middle East
With over 12 years of experience in market research, Rasha specializes in both quantitative and qualitative methods, brand management, marketing, communication, and market intelligence. She excels at evaluating statistical reports and understanding target markets, particularly within Telecom and IT. Her insights help businesses unlock new opportunities and refine strategies.
Have questions or want to learn more about our services? and let’s discuss how we can help you unlock the potential of market research for your business.